Papers from Driving Retail with Analytics

All 10 papers are now attached.  Please log in to view the PDFs attached.

Conference on the application of analytics to retail industry challenges

  • Bring together Target TMs, SAS experts and members of the local retail community to share problem solving approaches & methodologies
  • Broaden knowledge of analytics in retail environment
  • Strengthen analytic community connections.

Host: Target Corporation - Downtown Minneapolis

  • Introduction "Why Analytics are so Important" - Jane Windmeier, SVP, Target Corporation
  • Size/Pack Optimization - Dr. Anthony Volpe  - SAS Institute
  • Game Theory Application and Leveraging Customer Data/Traditional Analytics Techniques on Cloud Computing - Tom Lemke Chief Customer Officer Ergenomics.com
  • Challenges of Incremental Sales Modeling in Direct Marketing - Andrew Pole - Target
  • The Importance of Customer Segmentation - Russ Wibben - Sr. Director, EDW Business Analytics, SUPERVALU Information Technology
  • Incremental Response Modeling for Retailers  - Doug Freud, Technical Director, KXEN and Rob Cooley, Ph.D., CTO, Optimine Inc., former VP of Technical Operations, KXEN Inc.
  • Data Mining in the Real World: Some Lessons learned in the Pit - Richard D. De Veaux - Professor - Department of Mathematics and Statistics at Williams College in Williamstown, MA
  • The Evolution of Advanced Analytics - David Hastings, Teradata, Advanced Business Analytics
  • Parallel Process Querying on Multisource Retail Data  - David Malerich - Best Buy
  • Store Segmentation - Anindo Chakraborty - Target
  • Closing remarks - Rob Barnhart - VP of Risk for Target Financial Services - Target Corporation

This event is Free.

Lunch provided courtesy of our Sponsor KXEN Inc.  Snacks & Beverages provided by sponsor JMP

More information and complete agenda to follow.  You need to log in to be able to sign up for this meeting.  The sign up link will appear below if you are logged in.  Please provide complete information on the signup form. It will help you get through Target Security.

Start End Event/Talk Speaker Title Company
8:00 9:00 Check-in/networking
9:00 9:10 Welcome to Target - Why is Analytics so Important? Jane Windmeier SVP, Finance & Ops Tech Target Corporation
9:10 9:50 Size/Pack Optimization Dr. Anthony Volpe   SAS Institute
9:50 10:10 Game Theory Application and Leveraging Customer Data Tom Lemke CCO Ergenomics.com
10:10 10:30 Challenges of Incremental Sales Modeling in Direct Marketing Andrew Pole Sr. Mgr, Media/Database Mktg Target Corporation
10:30 10:50 Break
10:50 11:10 The Importance of Customer Segmentation Russ Wibben Sr. Director SuperValu
11:10 12:00 Incremental Response Modeling for Retailers Doug Freud Technical Director KXEN
Dr. Rob Cooley CTO Optimine Inc.
12:00 12:50 Lunch
12:50 13:40 Data Mining in the Real World: Some Lessons Learned in the Pit Dr. Richard D. De Veaux Professor Williams College
13:40 14:00 The Evolution of Advanced Analytics David Hastings Advanced Business Analytics Teradata
14:20 14:40 Break
14:40 15:00 Store Segmentation Anindo Chakraborty Analytics Bus Mgr, Target India Target Corporation
15:00 15:20 Parallel Process Querying on Multisource Retail Data David Malerich   Best Buy
15:20 15:40 Closing Comments TBD/Rob Barnhart VP, Finance Target Corporation
15:40 16:30 Networking